International Marketing and Quality of Textiles and Clothing

Abstract

The conceptions of marketing activities are discussed and advantages of marketing conception poited out. High potential possibilities of the sale on the world markets are emphasised as well as difficulties and risks so that it is necessary to develop an appropriate strategy and tactics. A special emphasis is given to the quality of products, both from the point of view of consumers and from the point of view of manufacturers (profit and development) and the harmony of its insertion into the marketing conception. It is therefore necessary for the manufacturer to introduce a system of quality assurance and total quality control. Everything said has ful suitabilty in the production of textiles and clothing. Our manufacturers of such products need - especially now in the transition period to market economy and privatization - to direct their further development in this direction.