Textile and Clothing Market of Croatia

Abstract

Textile and clothing industry represents a significant source of employment. It has got a big export potential, a great significance (textile industry) as a supplier of reproduction materials for other parts of Croatian economy as well as noticeable effects on the economy of Croatia. The broken business with the important business partners of the former Yugoslavia, new challanges on the world textile market, the forming of the old image of domestic textile and clothing industry with a new shape »Made in Croatia«, together with huge war damages in this industry points out the need for the definition of a business strategy adjusted to new conditions. It means a competitive aproach producing a competitive advantage and securing a more long-term success. Under these terms the state should undertake certain protection measures.