Croatian Textile and Clothing Industry on the International Market and the Application of the EAN-System

Abstract

The position of the Croatian textile and clothing industry on the international market regarding volume and structure of export into various countries in described. The EAN-system, i.e. the international system of marking products, services and locations, is closely connected with the market. The benefits, that can be achived by its application, are stated in reference to the control of the flow of goods as well as in reference to the contribution to cost reduction from which results an unwritten rule that only coded products can find buyers on developed markets. Special characteristics of individual codes and their applicability to textile and clothing are considered.