Socially responsible behavior of customers when buying clothing

Abstract

Socially responsible behavior essentially represents an awareness of the new position and meaning that producers have in a modem, global society in the eyes of its customers. Conscious and responsible buying is a kind of garment selection where a consumer is aware of his selection in ethical and ecological sense, i.e. when choosing the garment, a customer takes care of himself and his own needs, but also takes care of needs of society and nature. The aim of this study was to investigate what is a percentage of socially responsible people and to what extent are they familiar with a term of socially responsible behavior, as well as whether the buyers themselves are socially responsible persons. Also, the aim of this study was to find out the way of thinking when they buy clothes. The research has showed that the majority of participants are aware of and familiar with the concept of socially responsible behavior, but they do not behave in this sense.