Analysis of the approach to catalogue photography of fabrics with luster effect

Abstract

Photography is nowadays the most widely used illustration technique - over 70 % of all printed and web-generated illustrations have been created in the photography technique. The reason for that is the very nature of photography as a medium - the consumers mostly trust in photography as pictorial material, and it is believed that the language of photography is the most universal and understandable to everyone. Level of recognition and credibility of the photographic illustrations are primarily associated with iconicity of photography, i.e. a high degree of coincidence of object and photographs, as well as its associativity, and assuming the abstraction of individual information when in a photo the character of symbolism and iconicity are increasingly expressed. In this study the fabrics with metallic luster for sample catalogue recording were tested. The aim of the study was to assess the extent to which the insistence on iconicity and objective reproduction of the color of shiny fabrics fits the photographic catalogue presentation of these fabrics and whether it is iconicity or associativity of photographs of primary importance in such photographic illustrations.