An investigation about effect of income level to cloth purchase behaviour of working women

Abstract

Women wear is the most important sector in apparel market. Producers and sellers who are working in apparel sector should estimate the needs of consumers and should plan production carefully in order to meet their demands. This study is prepared in order to define the behavior of cloth purchase of working women according to their income level who have different income and culture level between the ages of 25-50 and graduated at least high school. A survey is applied to 686 randomly chosen working women who represent all working women. In order to determine relationship between monthly income and behavior of cloth purchase, chi-square test is applied.