Strategy of Yugoslav Export of Textiles and Garments on the North African Market

Abstract

The formation of the strategy of Yugoslav export of textiles and garments on the North African market, based on the export marketing and considering the principles of the theory of foreign trade is discussed. The definition of strategy aims of export is explained and their choice for concrete products and market carried out, by the formation and choice of optimal export strategy until the year 2000. The conditions and ways by optimal of which export can become the factor of development of national economy are chosend, connecting her macro and microspheres. Marginal market area in relation to the total export proves and points out the importance and fulfilment of the whole strategy of export of textile fibres, products and garments.