Marketing of Textile and Clothing Products

Abstract

The task of marketing is to investigate the needs and the payable demand for textile and clothing products, to offer products which various consumers need and wish, to enable them to make a choice of goods and a favourable purchase and through a constant communication process with consumers to provide enough information so that the choice of goods and the final decision would be the easiest and the most acceptable for the consumers. In this way marketing carries out its fundamental task to connect production with demand to the mutual satisfaction. Within the marketing process the product occupies the key position. Because of a great difference between consumers a great difference of products is inevitable. Connecting different products and consumers is a very complex process which can be carried out by means of marketing methods and procedures as well as with the aid of experts and capable personel. Opening up to the world is for textile and clothing industry something very normal and natural, but it is not all the same how to open up, in what way and under what conditions. A modem market approach can contribute very much to further affirmation and economic effects.